If you thought that direct mail doesn’t have a place in this modern, technology driven world, the facts suggest otherwise. According to a study by the Winterberry Group, $44.9 billion was spent on direct mail in 2016!
While it can be difficult to cut through all of the noise, it is still possible. See that stack of postcards? They are colorful. They grab a person’s attention. Their open rate is virtually 100%. When you get your mail, don’t you gravitate to the large, colorful items?
Imagine being able to send out postcards like that for around $0.05 a piece. The postage alone costs almost $0.18 a piece, not to mention printing and design costs.